One of the ways businesses market to new and returning customers is through mail list services. It’s a great way to reach out to a plethora of different people around the world. Today, email appending services allow you to do so in minutes with just a couple clicks. This type of marketing has largely replaced telemarketer calling lists – thank God – and has led businesses to find other ways of generating leads. While viral email blasts are common, here are three qualities your mail list service should have to maximize potential.
1.) Relevant: Relevant emails are ones that utilize information known about a consumer to combine with a promotion, or some aspect of the business that will benefit said customer. If you bought pizza every Wednesday for the past six months and gave your email address to the shop, they might send you a deal for a $6 pizza next Wednesday. Research suggests that relevant emails create 18 times more sales than general broadcast emails. The thought being, if people think you’re actually talking to them, or doing something to specifically help them out, they’re much more likely to do business with you. Click-through rates improve by 14% and conversion rates by 10% when companies use personalized emails as opposed to generic, generalized templates.
2.) Quality: Like anything else quality is everything. Marketing companies spend a lot of time trying to improve the look, feel, design, wording, and every other facet of advertising campaigns to make them overall more appealing. If a potential consumer opens an email from your mail list service and believes it to be junk or spam mail, they are unlikely to open it. Remember: It doesn’t take much to leave a bad impression. Take the time to ensure the quality of what you’re sending out is good, and it will help generate more revenue.
3.) Loyalty: Customer loyalty is what all great businesses strive for. If you can get people in the door and provide them with good products/services, you can build a loyal following that will buy from almost out of habit. If you use personal, relevant emails that are of high quality you can build loyalty with your customers. Gaining loyalty with just 5% more customers leads to an average increase of between 25% and 100% profit-per-customer.