There are so many options out there for businesses to market themselves. Whether you buy a billboard, or a TV spot, or capitalize on the internet, there is always something more you can do to help. While traditional marketing methods such as a phone lead list, direct mailing lists, and telemarketing lead lists are still effective, you can always add another layer. Take a look at some options that would be great for a nonprofit marketing strategy!
Social media is used by 74% of internet users. They are even making huge decisions based on their social media interactions. For example, 30% of registered voters said that they were swayed on whether to vote for President Obama or Governor Romney by things posted on social media. Making social media accounts specific to your business and keeping them updated will allow you to interact with your customers or audience in a way that was never before possible. Establishing that connection to your customers will translate to better business!
Have you hear of SEO lately? Search engine optimization will allow your business to be found when users search or ask questions on Google. Making sure that your site is optimized for search engines will make your business show up higher on the list when people search for things. That means more people will turn to you for help or expertise.
All business opportunity seekers had to start somewhere; namely, they started with researching what they wanted to do in life. This is the reason that content marketing is an ever growing marketing trend. Creating helpful and relevant content, not only for your customers, but also for other businesses in your industry, will help you gain credibility in your field. Even though 37% of business-to-business marketers are still using automation to find leads, content marketing will bring leads to you.
What do you think? Are these valid options for a nonprofit marketing strategy? Can you think of anything else?