Marketing is the bread and butter of what makes a business successful. No matter how great your product or service is, you will go nowhere as a company if you are not consistently doing things to get your name out there. It also isn’t as simple as word of mouth; there are several avenues you can pursue when it comes to the best plan for your company. With the digital age upon us, there are more now than ever to choose from, so we have compiled a list of our top three to help you get started with a better marketing plan!
Search Engine Optimization
SEO is one of the better known yet underutilized marketing tactics to come out of the digital age. It is something that many people realize can help their company, but they don’t do it for some reason or another. That reason could be that they don’t understand it, or even because they tried but did not give the strategy the time needed to succeed.
Social Media Campaigns
Nearly 74% of everyone on the internet is also active on social media. This is why, in recent years, it has become increasingly expected that companies have some sort of presence on social media sites. Not only should they have a presence, but they should be interactive with their consumers on these sites as well. Social media campaigns allow you to gauge public opinion on a product or service, in addition to providing real time updates on your company as a whole.
Old Fashioned, But Proven
Did you know that by building loyalty with just 5% more consumers, you could increase your profit per consumer by 25% to 100%? In addition, you can drive 18 times more revenue to your business by sending out relevant emails rather than broadcast emails. Things like mail list services, list brokers, and other ways to buy phone lists are still doing well for a reason: they work. Tried and true methods such as mail list services are still being used, especially by smaller businesses because they have stood the test of time.
Are you thinking about updating your strategy to include any of these? Which one do you think would benefit your business the most?