Back in the 1990s and earlier, marketing was far easier to navigate. You covered your bases with advertisements in magazines, TV and radio commercials, and billboards. You kept track of phone lead lists, direct mailing lists, residential address lists, and consumer mailing lists. If you could capitalize on those things, you were set in your marketing plan.
With the rise of the internet, however, there is also a rise in marketing. Now, there are advertisements on websites, social media, company pages on social media, content marketing, and SEO. It can be hard to keep track of everything you need to advertise on. With nearly half of all business to business marketers gaining more money in their lead gen budgets, here are some tips to help you make the most of a marketing plan.
SEO — SEO, or search engine optimization, is an incredibly powerful tool in marketing a business. By investing in SEO, your rankings on sites such as Google will rise, making you more visible to potential customers. Statistics show that most people rarely stray from the first few pages of a Google search result, so getting on those pages is key.
Social Media — Social media has been a game changer for many businesses. It is pretty much necessary to have a Facebook page as a business, and most now branch into Twitter and Instagram as well. This will give you a chance to connect with you customers in a way that a phone lead list may not allow you to. They can give you questions to answer, feedback on products, and you can clarify business changes or updates. About 74% of internet users are interacting on social media, so getting them connected to you is important.
Content Marketing — When was the last time you kept and read a generic email? Now compare that to an email with an article about something you’re interested in. Will you keep it then? Relevant emails have been proven to drive 18 times more revenue and leads than broadcast emails. When you create content worth looking at, people will respect your expertise in your field. This will come in handy when connecting with consumers!