If you’ve been in business for even a few years, you have undoubtedly aggregated tons of data about customers, leads and contacts. This information will include types of products they purchased, whether they’re a repeat customer and if so, when they tend to buy from you. It will also include contact information such as email address, phone number, home address and a business address if you sell goods or services to other businesses.
Our team at Marc Publishing, your data appending experts in Montgomery County, Pennsylvania, know how important it is to keep this data current with accurate information. Over time, people move, change email addresses and phone numbers while existing companies go out of business and new ones open their doors for business. Especially when it comes to your company’s marketing efforts, you depend on accurate, up-to-date information about your leads and existing customers, so you’re maximizing your advertising dollar every time you try to reach them with a marketing message. The following are a few best practices to help you accomplish this.
It is a long-standing truth that it costs less to keep an existing customer than it does to get a new one. They’ve already demonstrated that they like something about what you have to offer. Now you have to find out what else they might like. Data appending can update any incorrect contact information and may even be able to add new information such as social media accounts and what skills they possess or organizations they belong to, which should give you an idea of what other products or services to offer to them. Additional data can also tell you what you need to know to prioritize your sales efforts to different customers.
If your business is like most, you will have a busy season, which means you’ll also have times when you’re not so busy. Be smart and handle your data appending work when you’re not being swamped by calls and questions. By doing this, you stand to make your next busy season even busier.
Just like house cleaning, data appending is something you need to do regularly because some of your previous customers as well as prospects are continually moving to another city, getting a new phone or a new email address. It’s important to stay up on these changes, so you’ll know your marketing efforts are hitting home.
Let’s face it, many of us need help with various skill sets required to succeed in business that are, frankly, not our skill set. When you know you need a killer website to stand a chance of competing online but don’t know the first thing about creating one, you hire a digital agency to handle it for you. As important as data appending is to success for businesses, very few are expert in the techniques to do it well. This is where our team at Marc Publishing comes into the picture.
Over our years in the data appending industry, we know all there is to know on how to keep your company’s data updated and accurate. We’ll add missing information, correct existing information and in so doing, help you reach the people you need to. We can even give you more people to reach. Essentially, we’ll look at all the demographic data of your ideal existing customer and use this information to generate thousands of new prospects for you who will be highly prequalified for what you’re selling. Give our data appending services a try, and your marketing efforts will thank you!