Many say that the only thing consistent in the field of marketing is change, and they are right. There will always be a new platform; there will always be something new out there that can help spread the word about your company and brand. However, one trend that companies absolutely cannot overlook anymore is social media. These sites have grown to the point where it isn’t just a convenient extra advertising avenue, but it is simply expected of businesses. There are many reasons why your marketing campaigns need social media, so let’s break it down further.
Social media can be a great way to display your brand proactively, in the way you want it to be seen. This is simply not offered by any other marketing avenue. You can post helpful content, funny content, the list goes on; however you want your brand to be seen, that is how you can present yourself on social media. The best part is, you can change it up by the day, by the hour, or even by the minute to show different aspects.
One of the greatest parts of social media is how involved people are. About 74% of all internet users are also active on social media, and they reveal a lot about themselves. In fact, a 2012 survey found that 30% of people were swayed by social media to vote for either President Obama or Governor Romney, and after the election 45% of voters shared who they had voted for. You can buy phone lists, or email appending services, or mail list services, and they will be great for your business. But nothing — even phone lists putting you in contact with people — beats the close interaction with real consumers that you get on social media sites.