Putting together something like a nonprofit marketing strategy can be very difficult, especially if you aren’t used to marketing in today’s digital world. With the increase in technology and the advent of the internet, there are more platforms than ever before to promote a business, organization, or even just an idea. To take advantage though, you need to know how to make a nonprofit marketing plan work for you. Read on for three ways you can improve your marketing strategy!
Social media has been a game changer for businesses around the world. With 74% of everyone on the internet interacting on social media platforms, it’s huge for marketing. It can be especially useful once people are aware of your company. A 2012 survey showed that 30% of users were encouraged to vote one way or the other in the presidential election by friends and family on social media. In addition, 45% shared who they voted for on social media. If the election was determined and shared in such an open way on social media, how far can it take your business? The answer is incredibly far. In the last decade, we have seen businesses both rise and fall based on social media interaction. It’s imperative that you optimize your social media platforms!
A generic mail list service, phone lead list, or residential address lists are great if you’ve never had any sort of system, but once you’re used to that, you should try to go one step further. Relevant emails, addressed specifically to each recipient, do much better and convert to more sales and traffic than their generic email counterparts. Consider trying to better your emails to consumers, and you’ll notice the difference.
Are you inspired to incorporate any of these tips to incorporate a nonprofit marketing strategy into your own operation? How would these help?