Email Marketing: How to Get Ahead

Business opportunity seekers will use every and any marketing strategy they think will give them an edge on their competitors. If there’s a will, there’s a way. The will for business success has always been there but in terms of the way…well, it’s constantly changing. Over the last 15 years or so, the Internet has revolutionized the way businesses and marketing companies operate. In today’s age of instant information and communication, marketing strategies need to take audience into account. Today’s audience will become quickly disinterested in anything you say if it’s not engaging and digestible in three seconds, especially on social networking! In fact, 74% of all Internet users use social networking sites.

One strategy, email marketing, has been a major player for years thanks to the Internet. It’s better to send out relevant emails (that is, emails that target a desire of a specific customer) rather than broadcast emails (basically, emails sent to everyone and anyone). Relevant emails, after all, produce 18 times the revenue than broadcast emails. Relevant emails also increase click-through rates by 14% and conversion rates by 10%.

Inevitably, the challenge becomes centered on how to develop relevant emails. If you own a construction company, for example, how do you email people primarily interested in building properties (such as a developer)? If you run an Italian restaurant, how do you exclusively market to Italian food lovers? There are many ways to go about this but appending services happen to be some of the most popular.

Email appending services involve comparing different databases to match a customer’s information (name, phone number, residential address lists, age, etc.) with his or her email. Businesses can acquire their customers’ email addresses by comparing their customer information with a vendor database which has their email addresses. Matches will provide the business their customers’ addresses without asking them directly, giving them an edge in relevant email strategies.

For more information about email appending, residential address lists, and other components of marketing, feel free to leave a comment or question at the bottom.