Marketing in today’s digital world has so many different layers, and it can be hard to keep up. It sometimes feels as though every day brings a new platform that you have to capitalize on. While this may be fun most of the time, sometimes it can get a little bit confusing and/or overwhelming. It’s easy to get frustrated, so we’ve compiled a list of the top three marketing strategies you need to be using.
Social media is huge right now, with 74% of internet users interacting on various platforms. They are so engaged with it, in fact, that 30% of registered voters were encouraged to vote one way or the other in the 2012 election by social media. Then 45% of them reported who they voted for on social media. Because users are so engaged, this can be a key ingredient in a nonprofit marketing strategy. A nonprofit marketing strategy need inexpensive ways to get word out to mass amount of people. For this, social media is perfect.
Search engine optimization is necessary if you want consumers to be able to find you online. This means using keywords to rank higher on search engines, so that when people are looking for your services, they find you. If you’re a local business, however, don’t throw out your direct mailing lists, phone lead lists, residential sales leads or commercial mailing lists yet. SEO takes a while to get the hang of, and it takes a bit to see results.
Content marketing is a fairly simple concept that can be hard to follow through on. Basically, you need to create content that gives you a little bit of authority on the industry you’re involved in. This means articles, how-tos, and a lot of helping others!